10:42 pm - Wed, Apr 24, 2013
Q: Good Day, are there any vacancies available at ESP, and if so where can I find them on the website? Thanks, Hillis
Anonymous

We are currently looking for an experienced graphic designer. If interested, you can send an email with resume and portfolio to create@everythingslightpepper.com. Thank you.

12:30 am - Tue, Apr 23, 2013
Caribbean Advertising,

Caribbean Advertising,

7:00 pm - Mon, Apr 22, 2013
Everything Slight Pepper 4th district American Advertising Federation GOLD Addy Award

Everything Slight Pepper 4th district American Advertising Federation GOLD Addy Award

2:00 pm
1 note
Everything Slight Pepper surprise 4th District American Advertising Federation Charlie top honor award

Everything Slight Pepper surprise 4th District American Advertising Federation Charlie top honor award

11:45 am
Caribbean contingent at the 4AAF Addy Award ceremony in Florida. [Left to right Trinidad, USVI, Barbados, Puerto Rico, Trinidad x 5 and Jamaica]

Caribbean contingent at the 4AAF Addy Award ceremony in Florida. [Left to right Trinidad, USVI, Barbados, Puerto Rico, Trinidad x 5 and Jamaica]

8:30 am
1 note
Everything Slight Pepper’s Charlie top honor plaque and Gold Addy Award pose with Caribbean Advertising federation team.
Left to right: Renae Quinton, (Electric Villages Barbados), Jeunanne Alkins & Shelley Ann Scott (Everything Slight Pepper), Terri Brown (MLB Creative/ Addy chair Caribbean Advertising Federation chair)

Everything Slight Pepper’s Charlie top honor plaque and Gold Addy Award pose with Caribbean Advertising federation team.

Left to right: Renae Quinton, (Electric Villages Barbados), Jeunanne Alkins & Shelley Ann Scott (Everything Slight Pepper), Terri Brown (MLB Creative/ Addy chair Caribbean Advertising Federation chair)

7:21 am - Thu, Apr 4, 2013
3 notes
Everything Slight Pepper is looking for experienced graphic designers to create with us. Whether you have or have not worked with us previously, please send us a note. We’re updating our talent pool and we want to hear from you!
create@everythingslightpepper.com

Everything Slight Pepper is looking for experienced graphic designers to create with us. Whether you have or have not worked with us previously, please send us a note. We’re updating our talent pool and we want to hear from you!

create@everythingslightpepper.com

12:00 am - Thu, Mar 21, 2013
How a small studio won big at ADDYs
Trinidad Guardian, Business Section March 21, 2013
Small studios do win big awards.
In the recently-announced 2013 Caribbean Advertising Federation Addy Awards, the coveted 2013 Best of Show Overall Award went to a little-known, Trinidad-based design studio called Everything Slight Pepper.
Everything Slight Pepper stole the spotlight for its package design for the 3ZERO Caribbean brand of spirits. It was also awarded Judges’ Choice for Package Design. The ADDY Awards are sponsored by the American Advertising Federation (AAF), and are the advertising industry’s most comprehensive and prestigious competition.
With this coveted win, Jeunanne Alkins, creative director of Everything Slight Pepper, has found her company thrust into the spotlight. 
Specialising in publication design and branding, Everything Slight Pepper is committed to a core principle—everything is creative. It develops concepts that are in tune with their context and audience, and pushes boundaries in technology, creative thought, design and innovation to effectively communicate stories. Everything Slight Pepper (ESP) also started ESPjr, which is dedicated to producing Caribbean-themed content for children.
“This is actually the first time Everything Slight Pepper has entered,” Alkins says. “I had always assumed that the Addys were only geared towards big agencies and mega campaigns, so I had dismissed the idea to enter until the very last minute, after some associates insisted that I give it a try. We entered in only one category.
“So to see that we won Best of Show Overall out of 678 entries from agencies all over the Caribbean…It’s just amazing. I really hope it encourages other small teams to step up and take a shot. I’m dedicating this win to them.”
Everything Slight Pepper received high praises from ADDY Awards judges, who commended their design for elegant typography, super design elements on the origami-inspired label, frosted pattern, cap and cork, and the seal on top. They also highlighted the bottle’s beautiful, long neck and high-shouldered bottle design, and the wonderful photography.
Alkins is also psyched about the win, since she used a small, all-female design team—herself as creative director, and graphic artist, Shelley Ann Scott—for the 3ZERO project. Both women are proud that their hard work is getting recognised, and it was able to hold its own in this competitive, male-dominated industry. 
There aren’t many female creative directors in T&T’s advertising industry. The same goes for countries like the United States where it is reported that only three per cent of ad agencies’ creative directors are female. 
“Back in 2012, I was interviewed about gender and entrepreneurship,” Alkins says. “I did some research, and, based on that and discussions with industry peers, I learned that the only local women who are creative directors are those who run their own businesses. 
“For me, the great thing about running my business is that I get much more room to experiment, and thankfully, our clients trust us to deliver high quality work.”
Everything Slight Pepper’s ADDY win is more than just a notch on its belt. It highlights the studio’s innovative approach to design and branding, and is proof that entrepreneurs can successfully compete with bigger players in their industry.
While Everything Slight Pepper (ESP) devotes most of its time to client projects, it’s also working on its own pet project, ESPjr. 
“It’s really our way of contributing to the Caribbean community,” Alkins explains. “Growing up in the Caribbean has definitely impacted my work as an artist and designer. These products offer a learning experience for children that could ultimately lead to them contributing to a better Caribbean.” 
ESPjr’s first production—a series of screen-printed T-shirts—features endangered leatherback turtles through child-like eyes. Bold colours, strong graphics, and a confident “Caribbeanness” make this line of clothing for children—from newborns to nine year olds—particularly eye-catching. Simple, contemporary designs, with the trademarked tag lines Mini Trini and Tobago Love, carry big messages, giving adults the opportunity to let the children in their life make a statement. The collection strives to make children conscious of the need to protect endangered species, and nurture their pride in cherishing the environment.
Future projects include story and activity books, cartoons and an array of innovative and entertaining merchandise. Alkins is currently prepping brand new designs, and an e-commerce Web site, espjrisland.com, which will be released before the end of 2013. 
With award-winning tacked onto its name,Everything Slight Pepper truly has its hands full with things creative. It aims to keep producing high quality work, and creating specialty, Caribbean-themed products for children. 
Read the article online here

How a small studio won big at ADDYs

Trinidad Guardian, Business Section March 21, 2013

Small studios do win big awards.

In the recently-announced 2013 Caribbean Advertising Federation Addy Awards, the coveted 2013 Best of Show Overall Award went to a little-known, Trinidad-based design studio called Everything Slight Pepper.

Everything Slight Pepper stole the spotlight for its package design for the 3ZERO Caribbean brand of spirits. It was also awarded Judges’ Choice for Package Design. The ADDY Awards are sponsored by the American Advertising Federation (AAF), and are the advertising industry’s most comprehensive and prestigious competition.

With this coveted win, Jeunanne Alkins, creative director of Everything Slight Pepper, has found her company thrust into the spotlight. 

Specialising in publication design and branding, Everything Slight Pepper is committed to a core principle—everything is creative. It develops concepts that are in tune with their context and audience, and pushes boundaries in technology, creative thought, design and innovation to effectively communicate stories. Everything Slight Pepper (ESP) also started ESPjr, which is dedicated to producing Caribbean-themed content for children.

“This is actually the first time Everything Slight Pepper has entered,” Alkins says. “I had always assumed that the Addys were only geared towards big agencies and mega campaigns, so I had dismissed the idea to enter until the very last minute, after some associates insisted that I give it a try. We entered in only one category.

“So to see that we won Best of Show Overall out of 678 entries from agencies all over the Caribbean…It’s just amazing. I really hope it encourages other small teams to step up and take a shot. I’m dedicating this win to them.”

Everything Slight Pepper received high praises from ADDY Awards judges, who commended their design for elegant typography, super design elements on the origami-inspired label, frosted pattern, cap and cork, and the seal on top. They also highlighted the bottle’s beautiful, long neck and high-shouldered bottle design, and the wonderful photography.

Alkins is also psyched about the win, since she used a small, all-female design team—herself as creative director, and graphic artist, Shelley Ann Scott—for the 3ZERO project. Both women are proud that their hard work is getting recognised, and it was able to hold its own in this competitive, male-dominated industry. 

There aren’t many female creative directors in T&T’s advertising industry. The same goes for countries like the United States where it is reported that only three per cent of ad agencies’ creative directors are female. 

“Back in 2012, I was interviewed about gender and entrepreneurship,” Alkins says. “I did some research, and, based on that and discussions with industry peers, I learned that the only local women who are creative directors are those who run their own businesses. 

“For me, the great thing about running my business is that I get much more room to experiment, and thankfully, our clients trust us to deliver high quality work.”

Everything Slight Pepper’s ADDY win is more than just a notch on its belt. It highlights the studio’s innovative approach to design and branding, and is proof that entrepreneurs can successfully compete with bigger players in their industry.

While Everything Slight Pepper (ESP) devotes most of its time to client projects, it’s also working on its own pet project, ESPjr. 

“It’s really our way of contributing to the Caribbean community,” Alkins explains. “Growing up in the Caribbean has definitely impacted my work as an artist and designer. These products offer a learning experience for children that could ultimately lead to them contributing to a better Caribbean.” 

ESPjr’s first production—a series of screen-printed T-shirts—features endangered leatherback turtles through child-like eyes. Bold colours, strong graphics, and a confident “Caribbeanness” make this line of clothing for children—from newborns to nine year olds—particularly eye-catching. Simple, contemporary designs, with the trademarked tag lines Mini Trini and Tobago Love, carry big messages, giving adults the opportunity to let the children in their life make a statement. The collection strives to make children conscious of the need to protect endangered species, and nurture their pride in cherishing the environment.

Future projects include story and activity books, cartoons and an array of innovative and entertaining merchandise. Alkins is currently prepping brand new designs, and an e-commerce Web site, espjrisland.com, which will be released before the end of 2013. 

With award-winning tacked onto its name,Everything Slight Pepper truly has its hands full with things creative. It aims to keep producing high quality work, and creating specialty, Caribbean-themed products for children. 

Read the article online here

12:00 am

Caribbean Advertising Agencies Take District AAF ADDY Honors

AAF logo

CaribPR Wire, BRIDGETOWN, Barbados, WI, Thurs. Mar. 21, 2013: 

The American Advertising Federation, (AAF), has announced the prestigious 2013 District ADDY Winners. 26 entries from the Caribbean Advertising Federation, (CAF), have earned the right to compete as National Finalists in the National ADDY Competition.

The ADDY Awards are sponsored by AAF and is the advertising industry’s most comprehensive and prestigious competition recognizing creative excellence in numerous categories of various media types. The 3-tiered competition starts all over the US and Caribbean at over 200+ local competitions. The winners of these competitions are sent forward to each of the 15 districts to compete at that level. Winners from this tier are National finalists competing for a coveted National ADDY Award.

CAF is part of the 4th District AAF, including agencies from all over Florida and around the Caribbean. 1,334 entries were judged at District. 92 entries earned Gold awards and 148 earned Silver. The Caribbean Advertising Federation earned 26 of those awards or 11% of the overall awards given at District.

“It is a great honor to have work awarded at the District Level, especially with the level of competition in Florida. Work for companies such as Guardsman Limited, Banks Breweries, Altman Real Estate and Garnier stands shoulder to shoulder with the likes of Disney and Carnival Cruise Lines,” said Renae Quinton, CAF President. “It is no longer a secret that our region’s creative ranks among the best in the world.”

Among the 26 winners were 6 Gold awards, each won by a different CAF member agency. The CAF ADDY Best of Show winner, 3Zero Rums, from Everything Slight Pepper in Trinidad, was awarded for Packaging.

Three-time National ADDY winner Christopher Guiness took Gold again this year with his Bepperton Entertainment Productions illustrated book design for “Poppitz, the frog who flew.” Red Advertising & Marketing took Gold for Abed’s “Ribbons” trade publication ad. “Hoop of Life” for the Ministry of National Security earned Gold for Ross Advertising for public service. McCann San Juan took Public Service Gold as well for their State Election Commission campaign. And Generousitas took Gold for their Guardsman Limited soundtrack.

Overall awards were lead by Generousitas from Jamaica and McCann Puerto Rico with 4 awards each. All of the Golds plus the 20 Silver awards will now move on to compete in the National ADDY competition.

To honor the winners, AAF 4th District will host the 2013 District ADDY Awards Gala on Saturday evening at 6 P.M., April 20th during the District Conference in Jacksonville, Florida. Entrants and supporters are invited to join advertising professionals and business owners from all over Florida and the Caribbean as the 2013 District ADDYs are awarded.

In addition, to the announced awards, 4AAF will also present the highest awards for the year, the “Charlie Awards” for the Best in Category. These results are not made public prior to the event. CAF District Gold entries are all eligible for these awards. For more information on the District Conference or to register for the ADDY Gala, visit <http://aafjacksonville.org/2013-annual-conference/> .

The Caribbean Advertising Federation is the first and only non-American member of the American Advertising Federation representing thousands of advertising companies in the US and Caribbean. For membership information and entry materials for the 2012 competition, email Terri Brown at terri@mlbcreative.com or visit www.facebook.com/CAFADDY. Like the page to get automatic updates on National ADDY wins, membership, programs and more.

CAAFMarch21 caf

2013 Caribbean Advertising District ADDY Winners

GOLD DISTRICT ADDY AWARDS

3ZERO RUMS

3ZERO Limited

Everything Slight Pepper

SALES PROMOTION— Packaging Single Unit

“Poppitz, the frog who flew”

Leizelle Guinness

Bepperton Entertainment Productions

COLLATERAL MATERIAL—Book Design

Abed’s “Ribbons” Mad Hatter Pantomime AD

Abeds

Red Advertising & Marketing Ltd.

CONSUMER OR TRADE PUBLICATION—Fractional Page Four-color

Hoop of Life

Ministry of National Security

ROSS ADVERTISING

PUBLIC SERVICE—Campaign

State Election Commission

The State Election Commission

McCann San Juan

PUBLIC SERVICE—Campaign

Guardsman Limited Audio

Guardsman Limited

Generousitas

ELEMENTS OF ADVERTISING—Sound / Music Only

SILVER AAF DISTRICT ADDY AWARDS

‘Welcome to Tobago’ Airport Sign

BP Trinidad and Tobago

McCann Port of Spain

OUT-OF-HOME / Outdoor Board Flat

Banks Can Launch “Obama” Magazine Ad

Banks Breweries

Red Advertising & Marketing Ltd

CONSUMER OR TRADE PUBLICATION

Grotto

Altman Real Estate

Virgo Communications

CONSUMER / TRADE PUBLICATION

SILVER AAF DISTRICT ADDY AWARDS (con’t)

Digicel – Value How I Roll

DIGICEL Trinidad

OGM Communications Limited

NEWSPAPER Color Campaign

Cama

Garnier

McCann San Juan

RADIO Local :30

Baño

Garnier

McCann San Juan

RADIO Local :30

Caídos

Garnier

McCann San Juan

RADIO Local Campaign

AL Thompsons – Valspar Paint TVC

AL Thompsons

Cayman 27

TELEVISION Local :30

No Weh No Betta Dan Yard

J. Wray & Nephew Ltd.

Advertising & Marketing (Ja.) Ltd.

TELEVISION Local :30

bmobile Epic

TSTT bmobile

Collier Morrison Belgrave

TELEVISION Local :60 or more

BPTT “I4TANDT”

TV Campaign

BPTT

McCann Port of Spain

TELEVISION Local Campaign

STAG Santana Series

Carib Brewery Limited

Collier Morrison Belgrave

TELEVISION Local Campaign

Guardsman Limited Video

Guardsman Limited

Generousitas

TELEVISION Cinema Advertising

bmobile epic

TSTT bmobile

Collier Morrison Belgrave

TELEVISION Cinema Advertising

smartWorld Posters

McCann Worldgroup

Generousitas

ADVERTISING INDUSTRY SELF-PROMOTION Single Medium Campaign

1962 Productions/One People Documentary Logo

1962 Productions/One People Documentary

Generousitas

ELEMENTS OF ADVERTISING Logo

Poppitz, the frog who flew

Leizelle Guinness

Bepperton Entertainment Productions

ELEMENTS OF ADVERTISING Illustration

SILVER AAF DISTRICT ADDY AWARDS (con’t)

La Toya Woods Carnival Centerfold

Feb 19 Newsday MENTALITY

Julie Mango Productions Ltd

ELEMENTS OF ADVERTISING Photography

Dana Mc Intyre Centerfold

April 22 Newsday MENTALITY

Julie Mango Productions Ltd

ELEMENTS OF ADVERTISING Photography

Get Rubis, Get GoingRubis

West Indies Limited

Virgo Communications

ELEMENTS OF ADVERTISING Music with Lyrics

(Source: Caribbean Advertising Agencies Take District AAF ADDY Honors)

12:00 am - Mon, Mar 11, 2013

2013 Caribbean ADDY Winners Announced After Historic Submission Record

The 2013 Best of Show Overall winner by Everything Slight Pepper
 
The 2013 Best of Show Overall winner.
BRIDGETOWN (CAF) — The Caribbean Advertising Federation, (CAF), President, Renae Quinton with Electric Villages, Inc., in Barbados Friday announced the 2013 Caribbean Advertising Federation ADDY Award winners in a release to media, members and entrants.

The CAF is a member of the American Advertising Federation, (AAF), which represents thousands of advertising companies in the United States and the Caribbean. The ADDY Awards are sponsored by the AAF and are the advertising industry’s most comprehensive and prestigious competition recognizing creative excellence in numerous categories of various media types.

This year’s 678 entries were judged from over 37 different companies representing Barbados, Trinidad & Tobago, Jamaica, U.S. Virgin Islands, St. Lucia, Grand Cayman and Puerto Rico. It was the largest submissions in the CAF history.

2013’s Best of Awards went to four different companies, with the coveted overall “2013 Best of Show” Award going to Everything Slight Pepper for the 3ZERO Rum bottle package design.

The judges, Gina Nacey, Creative Strategist with Adventure™ in Minnesota and Mike Rainy, Chief Creative Officer of Zehnder in Louisiana, and Interactive Judge Charles Rosenberger with MLB Creative felt the 3Zero high shouldered bottle to have elegant typography, excellent design of the bottle, dimensional label, cap, cork and seal.

Best of Print went to McCann Puerto Rico for The State Election Commission Poster Series. Best of TV to Collier, Morrison, Belgrave for Stag Santana Series Campaign, Best of Radio to Valdez & Torry for Lockhead Bake and Clutch “Beans” and Best of Interactive to Rostant DDB for  for Myenergytt.com web site for Trinidad & Tobago Energy Company.

The judges also awarded special recognition for Best Copywriting to Ross for Hoop of Life TV “for a flawless script;” Best Musical Score to Generousitas to Guardian Radio for incorporating  devices and gadgetry like listening to an episode of 24;” Best Illustration to Bepperton Entertainment Productions for Poppitz The Frog Who Flew because “every page was beautiful with phenomenal styling and creating a virtual environment for the mind;” Best Art Direction to OMG for Digital Voice – How I Roll for “subtle, elegant art direction” and Best Packaging to 3Zero Rum bottle.

An Award for best cultural diversity, The Mosaic Award, was given to Ross Advertising for “FireOne Independence Day Ad.”

Red Advertising & Marketing Ltd. from Barbados took the most awards with 15 Gold and 9 silver. Ross Advertising from Trinidad took 21 total awards; McCann Trinidad took 17; Generousitas from Jamaica 17, and Valdez & Torry 13, plus the Best of Radio award.

2013 ADDY Chairperson, Terri Brown with MLB Creative in St. Thomas, reported that entries increased by 58% over last year and the number of companies entering rose from 24 to 37.

2013-0308-bb-caf-president-renae-quinton-web

CAF President Renae Quinton.


President Renae Quinton was present at the judging in St. Thomas. “It is very inspiring to see such a huge collection of outstanding work created in the region,” said Quninton. “I am very impressed by the quality of work. The CAF had more entries than any other club in the 4th District of Florida. As a result, we are sending more than 150 entries on to compete in the next level of awards, the District competition. We expect many of those entries to move on and compete in the top tier, the National ADDY competition, bringing even greater exposure to the creative talent in the Caribbean.”

The Caribbean Advertising Federation is the first and only non-American member of the American Advertising Federation and is part of the 4th District of Florida and the Caribbean. For membership information and entry materials for the 2012 competition, email Terri Brown at terri@mlbcreative.com.

Top awards were:

  • 2013 Best of Show Overall: Everything Slight Pepper — 3Zero Rums Packaging
  • 2013 Best of Show TV: Collier Morrison Belgrave — Stag Santana Series
  • 2013 Best of Show Radio: Valdez & Torry International — Lockheed & Brake Clutch Interview
  • 2013 Best of Show Print: McCann Erickson Puerto Rico – State Election Commission
  • 2013 Best of Show Interactive: Rostant DDB – MyenergyTT.com Website
  • Judges’ Choice for Outstanding Copywriting:Ross Advertising — “Hoop of Life” TV
  • Judges’ Choice for Outstanding Music: Generousitas — “Guardsman” Audio
  • Judges’ Choice for Illustration: Bepperton Entertainment Productions — Poppitz, the frog who flew
  • Judges’ Choice for Best Art Direction: OGM Communications Limited — Digital Value “How I Roll”
  • Judges’ Choice for Best Packaging: Everything Slight Pepper — 3Zero Rums Packaging
  • 2013 Mosaic Award: Ross Advertising — FireOne Independence Day Ad

www.aafcaribbean.com

Article originally published Saturday, Mar 9th, 2013 
See more press on Everything Slight Pepper and the 2013 Caribbean ADDY Award winners here:
 
Carib PR Wire Published March 8, 2013
Caribbean Business (Puerto Rico) Published March 8, 2013
Caribbean Financials  Published March 9, 2013
South Florida Caribbean News Published March 8, 2013
News Americas Published March 8, 2013
Trinidad Guardian Newspaper Published March 10, 2013
Trinidad Tribune Published March 8, 2013
Barbados Gazette Published March 8, 2013
Bajan Reporter Published March 9, 2013
Bahamas Local  Published March 8, 2013
Bahamas Spectator Published March 8, 2013
St Vincent Tribune Published March 8, 2013
St. Vincent Gazette Published March 8, 2013
St Lucia Chronicle Published March 9, 2013
Dominican Republic Post Published March 8, 2013
Jamaican Inquirer Published March 9, 2013
Grenada Chronicle Published March 9, 2013
Puerto Rico Tribune Published March 9, 2013

12:00 am - Fri, Mar 8, 2013
1 note

Everything Slight Pepper WINS Best in Show Overall &amp; Best Package Design. Best Thursday ever! via instagram (at Everything Slight Pepper)

2013 Caribbean Advertising federation ADDY Awards results have been anounced. See more here 

Everything Slight Pepper WINS Best in Show Overall & Best Package Design.
Best Thursday ever!
via instagram (at Everything Slight Pepper)

2013 Caribbean Advertising federation ADDY Awards results have been anounced. See more here 

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